The world is divided on the subject of good grammar. On the one hand, people who insist on proper grammar and correct spelling tend to be subjected to accusations of Grammar-Nazism, nit-pickery and intolerable fussiness. They will say that if the general idea gets across, worrying about anything else is silly. On the other hand, when people read anything written for the general public, they expect it to be legible, comprehensible and correct, or they will call into question the intelligence, maturity and credibility of the company that writing represents. It can seem like a tiresome argument, but if your company has a website, you can’t afford not to put in the time and effort to place the writing on your website beyond reproach. If writing isn’t your thing, though, not to worry, that’s what content writers are for!
Content Writers to the Rescue
Content writers know that people will judge the quality of writing on your website even without knowing it. It’s easy to think that writing is good enough if it gets the point across, but there is so much more to writing than just getting the point across—good writing on your website will reassure customers that you are competent and intelligent and that you care about the quality of goods you are presenting. Don’t believe that? Well, would you want to do bizness wit sum1 who rites lik this? Of course not. Writing, on the Internet, is how we speak. Even people who claim not to care about quality writing will notice when someone doesn’t even appear to be able to speak their own language!
Clean, clear English is not optional in the online world. The Internet is a world of infinite options, and many of them are accessed through a search engine… and you can bet search engines know how to spell! Your site is one of many, and in a time where Internet scams run rampant, professionalism is absolutely vital. Content writers can make sure that your site makes visitors feel that their business is in good hands. Quality writing isn’t about making you look smart (though of course that never hurts). It’s about making your credibility known in a marketplace where the potential for distrust is a natural part of any business deal.
Mind you, there’s more to online writing than just convincing your customers that you know how to speak English. Content writers can help you move beyond the bare basics of proper grammar and good spelling. They know which words work and which words don’t. They understand how to make search engines work for you—because when you’re online, your audience doesn’t just consist of humans! Like most writers, content writers don’t find the “fussy” element of writing to be tiresome or difficult. They are more than happy to go over your content word by word to make sure that it’s perfect for your human readers as well as your electronic ones!
Content Writers: Writing Styles
Content writers are there to make you look good, and they’re very good at what they do. A worthwhile online writer is used to researching topics and running them through the filters of tone and intent to bring exactly the information you want to your audience, in exactly the way you want it delivered! Pro writers know that writing about serious topics like adoption or impaired driving requires a whole different toolbox than writing about lighter subject matter. In fact, a content writer will probably enjoy the challenge of jumping from a serious post about alcohol abuse or bankruptcy to a cheerful article about sports, candy or lingerie! It’s a given that you know what you’re talking about… content writers are there to leave no doubt in your readers’ mind that you are nothing less than an expert in your field!
While ultimately your customers will judge you on the quality of your product, their first impression of you will most likely be the quality of your website. Just like your customers do business with you based on your ability to provide a product or service like no other, your choice to hire content writers shows a commitment to excellence that you can’t afford to pass up. Content writers work with editors who ensure that their service to you is as excellent as your service to your customers. It really is the best way to make your website a place your customers will want to stay.
Everyone’s area of expertise is different, and writing isn’t for everyone. It’s a tricky and sometimes finicky job, but when it’s done right it can make all the difference in the world for your website. Think about it like this: the grammar fiends of the world are going to judge your written content no matter what you do. You might as well get them on your side and benefit from it… that’s what content writers are for!
This guest post was written by Troy Weeber, a strong devotee of content writers.